I-SPY
I
am HawkEye...
In
England there was once, and perhaps still is, the I-SPY Tribe. It was
an organisation innocently insulting of North American aboriginal peoples
in that it had, at its head, Big Chief I-SPY, a white man who donned,
on suitable occasions, "Red Indian" gear.
The tribe
was based on the I-SPY Books, 40-odd small volumes that sold in hundreds
of thousands. They still exist, but now sponsored by Michelin. Each book
covered a subject such as I-SPY Cars, I-SPY on the Pavement,
I-SPY Churches, I-SPY on the Railway etc. As you spotted
objects such as coalhole covers, oak trees, semaphore signals, fire engines,
whelks and so on you recorded the event in the relevant book, and gained
points. Once the book was complete, you sent it to Big Chief I-SPY for
his seal of achievement.
Founded
by the long-defunct News Chronicle, the tribe had been hugely successful
at its peak in the 1950s and early 60s, but as children came under the
influence of television its popularity was waning. Still, when I joined
the tribe, print runs for several of the titles were still in six figures.
For a couple
of years in the early 70s I was Big Chief I-SPY's assistant "Hawkeye".
Red haired, already balding, I didn't look too good in fake Red Indian
feathers, but otherwise I had great fun.
My boss
was Arnold Cawthrow, a frightfully camp antiques trader with a shop in
Camden Passage and a love of boys, pork chops, Italian food and the theatre.
He smoked and coughed continuously, and would regularly drop inches of
cigarette ash onto any papers I had on my desk.
Overgenerous,
kindhearted, intolerant, Arnold was constantly, eyebrow-archingly astonished
by me, the company for which we worked, everyone we came into contact
with. His favourite (repeatable) expletive was "Chaaarming"...
He was converting a chapel in Reach, Cambridgeshire, into a home. It had
but a single grave in its garden. It amused him tremendously that this
was of the chapel's founder...
My job was
to keep the I-SPY books up to date and in print, as well as providing
material for a little column that ran in the Daily Mail newspaper.
I took photographs and created illustrations, as well as researching facts
and dealing with enquiries from the Tribe (which seemed to include a lot
of adults who had had a bet the previous night in the pub that the biggest
x in the world was y and could we confirm it?).
I worked
in the Wigwam By The Green Paddington Green that was
actually a dull office above a hardware store in Church Street.
The office walls were
hung with battered stuffed alligators, African spears and other objects
of doubtful origin, all of which were hung onto Big Chief's wigwam when
he took part in events such as the annual Cat Show at Olympia.
The office
was run very efficiently, and Arnold's life controlled just as effectively,
by Fatima Sonji. It was a major catastrophe when she left to move to Toronto.
Eventually
I went on to other things, Arnold retired and the I-SPY tribe continued
to fade. But talk to anyone who was a child in the 1950s and 60s and they'll
probably remember I-SPY with affection.
|